Laura Brinkoetter leads digital innovation and product development at Enclara Pharmacia. Her team is responsible for creating best-in-class user experiences for clients as well as Enclara employees. She joined Enclara in 2019 after seven years at W.W. Grainger, the 10th largest e-retailer by revenue in the USA.

Whip smart, witty and direct, Laura is an ideal co-presenter for any program that explores the intersection between health care and the digital user experience. Potential topics include user experience (UX), Agile Methodology, logistics and product strategy. She is also interested in what other industries can learn from hospices, particularly around the customer experience.

Laura sees a contrast between hospice’s focus on the “whole person” compared to the more transactional nature of other businesses, including curative health care. She believes the hospice community has much to teach the larger healthcare industry regarding how to care for the whole person and not just the disease or diagnosis. At the same time, she sees potential for best practices in other industries to help hospices build an even stronger customer experience.

Laura holds an MBA from Kellogg School of Management at Northwestern University and a B.S. in industrial management from Krannert School of Management at Purdue University. She is based in the Chicago area.

Raymond Capella leads clinical services at Enclara Pharmacia, an area which includes the pharmacist-driven strategic support provided to each of Enclara’s hospice clients. He is also responsible for client data analytics, chronic illness management and other initiatives. Raymond has spent his entire career as a pharmacist at Enclara and its predecessor company, ExcelleRx, quickly rising to senior leadership on a track record of innovation and process improvement.

With a deep understanding of the intersection between clinical and financial outcomes, Raymond can speak on nearly all aspects of hospice management. He is especially sought after for his experience in business analytics, including how to draw actionable conclusions from utilization data. Other potential topics include organizational leadership, formulary management and quality initiatives.

Raymond has a particular interest in health equity, particularly when it comes to increasing access to and understanding of hospice among historically underserved communities. He believes in the power of storytelling to enhance health literacy and trust in clinicians to help more patients get the full benefit of hospice. Additionally, he would like to bring more attention to the unique role pharmacists play in hospice and the potential for pharmacological care to improve quality of life.

Raymond holds a Doctor of Pharmacy and MBA from Temple University, including Six Sigma Green Belt. He is based in the Philadelphia area.

Deanna Douglass oversees business development at Enclara Pharmacia, managing a national remote workforce responsible for the sales, client training, education and in-patient unit services. With a nearly 20-year career at Enclara and its predecessor companies, Deanna is a go-to resource for nearly anything related to hospice pharmacy. Her deep understanding of hospice workflows and challenges helps Enclara customize the right solution for each hospice.

Deanna is an ideal speaker on topics such as relationship expansion, performance improvement and the business of hospice. Her knowledge of hospice workflows, pain points and priorities make her a valuable resource for any story on how regulatory changes, technology and the evolving business environment affect hospices.

An evangelizer for relationship management, Deanna sees strong potential for hospices to improve outreach to doctors, families and communities so that more terminally ill patients are able to access hospice earlier in their disease progression. She also has an interest in helping the hospice and palliative care community improve operating margins through strong fiscal management and vendor relations.

Deanna holds a B.S. and Doctor of Pharmacy from St. Louis College of Pharmacy. She is based in the St. Louis area.

Patrick Leary is responsible for ensuring that each Enclara hospice client benefits from collaborative and responsive service and support. His extensive professional experience with both hospices and pharmacy benefit managers makes him uniquely suited to his role.

Patrick is a strong candidate to speak on the business of hospice, particularly issues around managed care organizations, government relations and physician referral relationships. He is also a sought-after resource on issues around staff training and development.

With Medicare Advantage expected to play a larger role in hospice in the future, Patrick is interested in helping hospices adapt and build relationships with plans. Potential topics in this area include identifying partners, understanding market influence and leveraging quality scores. He is also able to share principles of customer relationship management as they relate to cultivating referral partnerships in the community.

Patrick earned his B.S. in Business Administration and Management from Baker University. He is based in the Kansas City area.